Evolving Our Strategies with M.O.M. 2.0

Going forward in pursuit of profitable sales growth within our existing retailing businesses, Macy’s remains rooted in the M.O.M. strategies that have resonated over the past five years with customers seeking fashion, value, quality and convenience in stores and digitally. But we are redefining, updating and redirecting our efforts in each letter of M.O.M. to carry us forward – with My Macy’s evolving from localization to personalization, Omnichannel now focused on providing Omni Choices for customers, and engaging customers by making Magic Connections.

We believe that, as this very focused strategic work leads to incremental sales-driving tactics, Macy’s will continue to develop as a preferred shopping destination.