Cause-Related Programs

We believe in doing our part to create stronger and more vibrant communities, and we invite our customers to join us in making a difference. In 2017, Macy’s and Bloomingdale’s colleagues and our customers joined with us to contribute more than $28 million to nonprofit organizations across the country. The following programs are just a few examples:

Macy’s Believe Benefits Make-A-Wish: Thanks to our customers and colleagues, Macy’s has given more than $100 million to Make-A-Wish since 2003. Macy’s is one of two Mission Champions for Make-A-Wish and the organization’s largest cash donor.

More than 2.4 million people have been impacted by the wishes that Macy’s has helped grant. Launched in 2008, the Believe campaign, inspired by the New York Sun’s famous “Yes, Virginia, there is a Santa Claus” editorial, invites believers of all ages to drop off letters to Santa at any Macy’s store by depositing them in special letterboxes or online at Letters to Santa poured in from communities across the country and the campaign raised a total of $2 million for Make-A-Wish in 2017.

Go Red For Women: Macy’s is proud to be the founding national sponsor of Go Red for Women, the American Heart Association’s campaign to raise awareness and prevent heart disease in women since 2004. Over the last 14 years, Macy’s customers and employees have raised more than $65 million through various events including our Go Red Sale and Thanks for Sharing programs, $5 million in 2017 alone.

Got Your 6: In 2017, Macy’s hosted its fifth annual Got Your 6 Charity Event inviting customers and colleagues to support veterans and military families by raising more than $1.5 million and helping fund individual projects led by coalition members. Macy’s also participated in the fifth annual Got Your 6 #IAM campaign by featuring employees who served in the military. Macy’s employees and customers have raised more than $9.8 million in support of the millions of men and women who have served our country.

Thanks for Sharing: In its 15th year, this Macy’s holiday rewards program raises funds for a number of charitable organizations. In 2017 alone, we raised $15 million to support charitable organizations across the country including our long-standing partners Make-A-Wish, Reading Is Fundamental and the Breast Cancer Research Foundation (BCRF), as well as the American Heart Association, Elizabeth Taylor AIDS Foundation, Futures Without Violence and Fashion Incubators in Chicago, Philadelphia, San Francisco and Washington, D.C. Since 2003, Thanks for Sharing has raised more than $186 million.

Child Mind Institute: Bloomingdale’s is proud to be the founding corporate partner of the Child Mind Institute, contributing to the organization’s growth over the past eight years. Through sales of an annual Holiday Bear and other marketing programs and events, Bloomingdale’s has raised both awareness and financial support for the Child Mind Institute.

Operation Happy Children: Macy’s colleagues shared the magic of the holiday season with kids in need through Operation Happy Children events. In 2017, Macy’s Herald Square, in partnership with New York’s Department of Homeless Services and The Hispanic Federation, hosted approximately 300 preschool children from communities across New York City’s five boroughs.

For the 12th year, Macy’s on State Street hosted about 200 underserved pre-school children enrolled in Chicago Commons’ Head Start program for Operation Happy Children. The children enjoyed breakfast in the Walnut Room under the Great Tree, visited with Santa, and received gifts. The event was also co-hosted by several Make-A-Wish Children, all Macy’s Believe Campaign beneficiaries.

Breast Cancer Research Foundation Support: Since 2003, Macy’s has donated more than $10 million to the Breast Cancer Research Foundation’s tireless efforts to defeat breast cancer through the funding of more than 200,000 hours of research lab hours.

In addition, the Bloomingdale’s Pink campaign has donated millions to BCRF since 1995. Funds raised during the 2016 campaign alone totaled more than $1.4 million.

Ralph Lauren Pink Pony: Macy’s supported the Ralph Lauren Foundation’s Pink Pony Fund for the fourth consecutive year through a campaign that encouraged our employees to share stories of how their lives have been touched by breast cancer. For 2017, Macy’s offered an exclusive Ralph Lauren Pink Pony Fund bracelet, which customers and colleagues generously supported. With a donation of more than $975,000 in 2016, we have raised a total of $8.4 million over the last four years.

Bloomingdale’s Fashionable Fundraiser: This semi-annual Bloomingdale’s event is a day of shopping and special events bringing philanthropy and fashion together for a worthy cause. Each Fashionable Fundraiser supports either the Foundation for AIDS Research (amfAR) or Mentoring USA.

Clothes4Souls: For the fifth year, Macy’s partnered with Clothes4Souls to invite customers and colleagues to share the warmth with those in need in their communities. Through a special Buy 1, We’ll Donate 1 promotion in every Macy’s store and on, Macy’s generous vendors donated a total of 35,000 brand new coats to this worthy cause and hosted 18 events across the country to distribute them. Macy’s has donated a total of 200,000 coats since 2013.

Shop for a Cause/March of Dimes: Macy’s customers and colleagues raised nearly $2 million for the March of Dimes during our 2017 Shop for a Cause event. Over the last 20 years, thanks to Macy’s support, more than $25 million has been raised to support the March of Dimes efforts to fight for the health of all moms and babies.

Make Good Cents: In 2017, Macy’s introduced “Make Good Cents,” which invited customers and colleagues to round up their in-store purchases to the nearest dollar and donate the difference (up to $.99) to charity. Macy’s ran two campaigns – one focused on supporting local food banks and supporting Macy’s internal “Bag Hunger” initiative and another on supporting local schools through a partnership with, raising a combined total of nearly $1.2 million. Additionally, in response to the series of natural disasters (i.e., Hurricanes Harvey, Maria and Irma, as well as the California wildfires), together with our customers and colleagues, Macy’s raised more than $2 million to support disaster relief efforts,