Breast Cancer Research Support

Bloomingdale’s Pink Campaign: Since the Pink campaign’s inception in 1995, Bloomingdale’s has donated millions of dollars to the Breast Cancer Research Foundation (BCRF), supporting five researchers across the country with additional funds going to its grassroots partners – the Marisa Acocella Marchetto Foundation and The Carey Foundation. In addition to ongoing support for BCRF, in 2014 the Bloomingdale’s Pink Campaign began funding projects supported through The Carey Foundation (and its Tutu Project) as well as the Marisa Acocella Marchetto Foundation (and her iconic Cancer Vixen). Both organizations strive to eliminate the daily difficulties too often associated with getting treatment and aiding recovery. The 2016 Pink campaign included a partnership with renowned artist Donald Robertson and included exclusive product, in-store events and window displays. Funds raised during the 2016 campaign totaled more than $1.4 million.

Macy’s Pink Pony Campaign: For the fourth year, Macy’s joined forces with the Pink Pony Fund, Ralph Lauren’s worldwide initiative in the fight against cancer, during National Breast Cancer Awareness Month. Macy’s offered customers the opportunity to show support by purchasing a limited-edition Pink Pony bracelet or Pink Pony product to help benefit the Pink Pony Fund of the Polo Ralph Lauren Foundation. Thanks to the generosity of our customers and associates, Macy’s raised more than $1.9 million in 2016, and in total, the program has raised $7.5 million.

Macy’s Breast Cancer Research Foundation Support: In 2016, Macy’s sold a collection of exclusive merchandise from Ideology, Thalía Sodi, Material Girl, and the Estée Lauder Companies’ Breast Cancer Awareness Campaign to benefit the Breast Cancer Research Foundation. BCRF’s mission is to prevent and cure breast cancer by advancing the world's most promising research. In total, Macy’s and our customers raised $152,000 to support BCRF through the sale of the exclusive product sold in Macy’s stores nationwide and on Since 2003, Macy’s has donated more than $8.4 million to BCRF, working to defeat breast cancer by funding medical research grants worldwide.