Diversity is at the core of Macy’s, Inc.’s approach to doing business. It touches all areas of our company. We expect our associates, our advertising and in-store presentations, and the companies with which we do business to mirror the diverse multicultural marketplace we serve.
Macy’s believes that different perspectives are important to our company, and we benefit greatly from the individual strengths of each associate. To serve our diverse customers, we have to be a diverse company. Women represent about 75 percent of the workforce across Macy’s, Inc., and approximately 64 percent of management-level executives are women. Ethnic minorities represent about 59 percent of our associate team and represent approximately 36 percent of our management team.
Our Marketing and Advertising
A crucial part of our diversity strategy is our multicultural marketing. We use powerful and evocative images, symbols and words to communicate our brand messages, our special events and our merchandise selections to our diverse core customers. And we deliver those messages via targeted media channels to reach customers where and when they want to receive our messages. We also work with minority-owned and women-owned agencies to ensure our concept development and ad placements are in sync with our multicultural customer.
Having a supplier base that reflects our diverse customer base gives us a tremendous competitive advantage, particularly because it enables us to source distinctive merchandise to present in our stores. It also helps us give meaningful support to businesses that contribute to the economic health of our local communities. Our Supplier Diversity Program helps us identify and support emerging minority- and women-owned businesses. In 2015, our company’s purchases from minority- and women-owned business enterprises totaled more than $1.1 billion. The Workshop at Macy’s, our company’s first business development program, was launched in 2011 to foster growth in the next generation of minority- and women-owned merchandise suppliers. Conducted annually, this program is a foundational element of our commitment to vendor diversity. With a total of 81 graduated businesses, 2015 marked the fifth year of executing the program. This milestone hallmarks the continued creation of a viable pipeline of enterprises that will grow to become successful partners within Macy’s, Inc. and other retailers.