Corporate Vision and Financial Objectives

Corporate Vision

Macy’s, Inc. is a premier omnichannel retailer with iconic brands that serve customers through outstanding stores, dynamic online sites and mobile apps. Both Macy’s and Bloomingdale’s are known worldwide, and each has its own unique identity and customer focus. Bluemercury is widely recognized as the nation’s largest and fastest-growing luxury beauty products and spa retail chain.

Macy’s, Inc. clearly recognizes that the customer is paramount and that all its actions and omnichannel strategies must be directed toward providing a personalized merchandise offering and shopping experience online and in store.

Aggressive implementation of the company’s customer-centric strategies by a talented, experienced organization provides Macy’s, Inc. with an important competitive edge.

At Macy’s, Inc., our greatest strength lies in the expertise, judgment and talent of our people. Every day a production of enormous magnitude takes place on our selling floors and behind the scenes, where our people bring the company’s strategic goals to life. Our priority of attracting, retaining and developing the most talented people in the retail industry has been and will continue to be our greatest advantage.

Macy’s, Inc. is committed to open and honest communications with associates, shareholders, vendors, customers, financial analysts and the news media. The company seeks to be proactive in sharing information and in keeping these key stakeholder groups up-to-date on important and material developments.

Corporate Financial Objectives

The financial objectives of Macy’s, Inc. are:

  • To grow sales profitably;
  • To maintain a profitability rate that is among best-in-class retailers, as measured by Adjusted EBITDA as a percentage of net sales;
  • To improve return on invested capital; and
  • To maximize total shareholder return.